SPONSORSHIP & AMBASSADORS

Rich was one of the first customers in Europe to receive his Falath Evo, and the very first to build and ride the Vanyar Pro Disc 2024 in the UK and Europe. His achievements in 2023 were spectacular with some top three placings, resulting in securing his Cat2 licence. Rich, who rides for the Royal Air Force, is also our UK and European official tester. This was a huge step for Elves with regards to offering even more transparency. His pre-launch feedback ensures that Elves can make final tweaks to new frame designs prior to mass production.

Currently riding for Loughborough Lightning, Alice was our very first female ambassador, and has been fundamental in leveraging female cycling equality. She achieved the 100-mile National TT record in 2017 and 2018, followed by breaking Beryl Burton’s 50-year-old, 12-hour national record during her first attempt at any real distance. More recently, Alice was selected as one of only 8 women in the world to participate in the Olympic Esports Series. Alice is riding the Falath Evo.

Finishing third in his category at the Tour of Cambridgeshire, completing the gruelling 112-mile Fred Whitton challenge, achieving a  staggering 18th place overall in the Ford RideLondon – Essex 100, whilst nailing several top ten places in crit races resulted in Ramon nailing his Cat2 classification in 2023. Ramon, who is staggering hill-climber rides both the Eglath Pro and our brand new the Vanyar Pro Disc 2024 for Lea Valley Cycling Club.

Barbara was one of Elves Bikes UK and Europe’s first female customers. In addition to training as a doctor, she is riding the Falath Evo and racing for the Verge VICC Women’s Elite Cycling Team. From her participation in the Trento Gran Fondo World Championship, to being in the top 10% of the Neusiedlersee Radmarathon in 2023, and more recently smashing a podium place at the Wachauer Radmarathon, Barbara’s sheer grit, determination and capability should not be underestimated.

As the Co-founder of the Cycling Appreciation Society, Steven, has created an authentic environment where riders have a “safe space” to grow in confidence, share experiences and make a positive impact to individuals mental and physical well-being to #feelthefreedom. Steven was our first UK and European Ambassador and continues to be a warrior for our brand. His commitment and advocacy firmly placed Elves Bikes UK and Europe into an environment of two-way dialogue where trust could be built with the cycling fraternity. Steven is riding a Falath Evo.

Absent with leave, Alex is currently living in Australia but remains very much part of our team. Formerly riding for GS Mossa, and currently looking for a new team, Alex is a highly knowledgeable, straight talker and true advocate of the Elves brand. We have had some incredible conversations with him about our strategy, resulting in an enhanced customer journey. Alex was our fourth customer in the UK and is currently riding the Falath Pro (Rim).

Harry has been carrying the Elves mantle way before Elves Bikes UK and Europe existed, believing in the future of Elves. From competing in the Nationals on his Elves bike, to cycling London to Morocco, there has never been a dull moment with one of the UK’s favourite cycling heroes. Cycling is ingrained into Harry’s life, it’s part of his DNA and a way that he explores the world and pushes himself as a person to grow. Currently riding for the TAPP Kalas Elite Team, and active across the road, crit hill-climbing championships, Harry has already taken his first podium of 2024 nailing first place in a Volta Marina race series competition and is currently riding the Falath Evo.

Four thousand miles in eight months, and new to the race scene, Lukas who currently rides for London Dynamo, achieved some staggering results in his first season powered by the Falath Evo and utter grit. In addition to placing 245th in the RideLondon-Essex 100 out of a staggering 20,000 entrants, through to a London duathlon nailing 16th fastest bike leg out of 706 participants, he also claimed his Cat3 licence. Hitting the 2024 season by nailing first place in the Spring Rumble Crit, Lukas is determined to end this season with his Cat2 licence, we have no reason to doubt him.